How Independent Hotels Can Increase Revenue Through Time-Rich Wellness Experiences

Time is today's most precious currency for travelers caught in what researchers call the "busyness epidemic" — a modern crisis of overscheduling that's driving unprecedented levels of mental burnout. According to Hyatt's new Time Rich Report, 82% of travelers feel they don't get enough quality time with the people who matter most. Even more striking, 62% say travel is one of the few opportunities to reclaim that time and restore their mental well-being.

For global brands like Hyatt, this insight has already sparked revenue-driving initiatives like the "Time Here Is Worth More" campaign — partnering with thought leaders such as Deepak Chopra to integrate intention, presence, and wellness into the guest journey.

But what does this mean for independent hotel owners looking to increase revenue without major capital investments? The answer: significant opportunities for hotel profit growth through strategic wellness programming.