Why Curated Hotel Merchandise is the Next Big Upsell Opportunity

Curated merchandise is no longer a side note in hospitality — it’s becoming a serious driver of both revenue and guest loyalty. Guests want meaningful, design-driven items that extend their stay into everyday rituals, and hotels that embrace this shift are tapping into a multi-billion-dollar global market while building deeper emotional connections.

At Elevate Wellness Collective, we refer to this broad category as Mindful Merch — pieces that integrate seamlessly into daily life. For properties looking to go further, our Elevate Journey Collection highlights curated, limited-edition collaborations that capture the essence of travel and transformation. These are not souvenirs, but symbols of belonging — the kinds of keepsakes guests carry with them long after they leave.