The Post-Spa Era: Why 2027 Hotels Are Replacing Treatment Rooms With Somatic Suites
The era of the $20M spa build-out is ending. Boutique hotels are shifting capital away from underperforming treatment rooms and into somatic suites — guestrooms engineered for nervous system regulation, better sleep, and higher ADR. Featuring Emily's philosophy on why you don't need a big spa to win.
From Barn to Breathe: How to Turn Your Farm Stay Into a Recovery Hospitality Destination
84% of travelers are seeking farm escapes. Here's how to turn your barn into a recovery hospitality destination — from animal co-regulation to CSA-style wellness memberships.